The beginning of the 1990's saw Infiniti launching a second model, the M30 which sold rather slowly compared to the Q45. If the car-market context of that time is to be taken into consideration, Infiniti did good considering that European markets had surpassed traditional brands like Lincoln and Cadillac. The horizontal bars shaped to form a stylized highway meet somewhere close to the horizon which is never a fixed point.īesides clever product badging and advertising, Infiniti has been striving to stay on top ever since it became a stable brand. Comparisons are lost within infinity thus 'far' becomes incommensurable. Meticulously executed trims and fine finishes further added to the car's overall appearance.Įven the Infiniti badge hints at the extent the company would go to develop a quality top-selling product: far. The Q45 for example sported a brawny 278 hp V8 engine, four wheel steering and active suspension, all of these features having been a premiere for automobiles in its class. No matter how good or bad Infiniti's ad strategy was, its vehicles were truly attention worthy. Based on Nissan's platforms, most Infinitis are redesigned models, except their latest range which includes the sporty G37 and the luxurious SUV FX that mark the brand's attempt of becoming a truly separate entity. However, Infiniti concentrated resources in a second ad campaign and production of superior quality automobiles that eventually paid off. In attempt to draw attention to their cars, Infiniti resorted to a series of Zen-inspired commercials that showed the car very briefly or not at all in some cases. Sales of their first model, the Q45 were fairly poor as a result of what is widely believed to have been slightly bad advertising. Freshly born, it did not scream loud enough to be heard. Part of the Oriental commercial tsunami, Infiniti swept across the American land with remarkable speed but with little strength. Its history can be traced back two decades ago when the company's first vehicles were sold. Established in 1989 to compete on the US premium auto market alongside brands like fellow Japanese Acura and Lexus as well as European-based BMW, Audi and BMW, Infiniti managed to create a global network in a fairly little amount of time.
Infiniti is Nissan's luxury car division.
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